![]() The Future 100 reveals which trends matter and why. In today’s landscape, there is an immediate need for brands to plan ahead and understand consumer behaviors. These forecasting trends are drawn from culture, technology, travel, branding & marketing, food & drink, beauty, retail, health, business and finance sectors.Īnd for the first time, the report looks at work trends, as the dual forces of a mass shift to working from home and the rise in unemployment fueled by the pandemic, change our professional lives dramatically. ![]() The much-anticipated annual Future 100 Report maps the way forward for brands in a world where creative innovation is more important than ever. Cautious optimism sets the pace as the world reflects on the challenges of 2020 and looks to the new year for an economic rebound and societal healing.
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